Research & Insights
Investor Psychology
Research-backed writing on the mental patterns, cognitive biases, and personality traits that determine long-term investment performance. Based on data from 22,000+ test-takers.
Personality
The 8 Investor Personality Types — And What Each Gets Wrong
Decades of financial psychology research have identified eight distinct investor archetypes. Each has a characteristic edge — and a characteristic blind spot that costs them money at the worst possible moment.
Read article →Cognitive Biases
11 Cognitive Biases That Are Costing You Money in the Markets
Most investment mistakes aren't caused by bad information. They're caused by predictable, measurable psychological errors — the same ones appearing in our data across 22,000 investors, traders, and businesspeople.
Read article →Risk Tolerance
Why Most Investors Are Wrong About Their Own Risk Tolerance
There are two kinds of risk tolerance: what you think you can handle, and what you actually feel when markets move against you. The gap between them is one of the most reliable predictors of investment underperformance ever measured.
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